Jul 2, 2008 • 1 min read

Web radio listening on the up

Research from RAJAR and MORI shows 9.4 million people listened to radio online in a given week, up from 8.1 million last November.

Listening to the radio on the web is on the increase, which isn't surprising really. Podcasts are also increasingly popular. Which isn't surprising either. We know this because of a survey conducted by radio ratings body RAJAR and research monkeys MORI.

In any given week this year they reckon 9.4 million people listened to the radio via the net, up from 8.1 million in November last year - that includes live streams and listen-again services. Six million people, meanwhile, download about two podcasts a week.

The average user of listen-again services listens to 1.8 programmes a week (don't know what's wrong with the 0.2 of that second show), while three quarters of those who listen again say the number of hours of live radio they listen too is unchanged, meaning their overall radio listening time is up. A half of those surveyed also said that the shows they access via listen-again were shows they didn't previously listen to - probably because they air on proper radio at an inconvenient time.

Commenting on the web radio survey, RAJAR Research Manager Christel Lacaze said this: "Now in its second instalment, this survey gives a unique insight into the behaviour of the online / offline audio community and the impact of new audio delivery formats on traditional live radio listening. It also provides perspective on the relative impact of each of these activities".

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