Talking of EMI and digital music type shenanigans, the 3 phone network has announced EMI signed former Blue boy Simon Webbe is the first guest presenter on their new mobile chart show MPops which [a] is confusing because I thought former TOTP presenter Reggie Yates was presenting and [b] strikes me as a dreadful idea given how dull and humourless Webbe always seems whenever he's on TV. Still, what do I know?
Certainly Mike Dowuona - Digital Media Manager for the bit of EMI Webbe is signed to, the Angel Music Group - seems to be excited by the idea, telling reporters: "The way in which people consume music has evolved, with today's music fans demanding instantaneous access to downloads and music news. Mobile is the ideal fit for music fans, offering greater accessibility and greater interaction 'on the go'. In keeping with the Simon Webbe digital campaign, the launch of MPops is the perfect platform for Simon, enabling him to interact in a direct and personal way to mobile music fans. Simon's latest collaboration with 3 follows an interview on 'Today on 3 Live' and exclusive access of his latest music videos to 3's customers. This further reconfirms Simon's ongoing commitment to bespoke mobile content, reaching out to fans in a way that is fresh, engaging and personal".
Anyway, the show went live last Friday, so 3 owners better go and watch it now if they want to experience first hand Mr Webbe's presenting charm and genius.