West admits Fiddy rivalry was a publicity stunt

Kanye West has admitted that the previously reported rivalry between him and 50 Cent, which came about when the two released their new albums on the same day, was all made up. In an interview with GQ, West reportedly said: "It was a complete publicity stunt. It was my idea. I knew it was going to take off as soon as we were going to come out on the same date. Think about it - you got the two biggest shit-talkers in rap history. There's no-one in rap history known for talking more shit than me and 50. That's something I will stand on". Asked about 50 Cent's claims he'd quit music if he lost the chart battle (which he did - lose, not quit), West continues: "Oh man, he sold so many more records by saying that. Man, 50 is really one of my favourite rappers, too. I almost feel bad [about beating him]".