The recently appointed VP and General Manager of Yahoo! Music in the US has told a seminar in LA that 'user-friendliness' is his top priority in moving the web portal's music services forward.
Ian Rogers was speaking at the Digital Music Forum following all that previously reported speculation regarding the future of Yahoo!'s music services after the company's top man Jerry Yang admitted an extensive review of the firm's US entertainment services was underway and that music in particular was likely to be restructured.
Although Rogers didn't give too much away about the company's plans, nor did he comment on rumours Yahoo!'s subscription-based music service Yahoo! Music Unlimited would be cut, he did discuss his more general aims.
According to Digital Music News he said: "I won't spend another dime paying engineers to build false control, making listening to music harder for music lovers. I will put all of my energy into making it easier and making the experience better".
Discussing user-friendliness issues further he echoed sentiments often expressed by his predecessor at Yahoo! Music, David Goldberg, who frequently said that rules put in place by the record labels prevented them from developing truly innovative and engaging music services. On the content restrictions that exist in Yahoo! Music, Rogers continued: "Yahoo didn't want to go through all these steps. The licensing dictated it".