Mar 25, 2008 • 1 min read

Yahoo! searchers pick Wikipedia over MySpace

A new report suggests Yahoo! users are twice as likely to click a Wikipedia biography as an official MySpace artist page when searching for an artist's name.

While MySpace moves towards launching its expanded music offer, some possibly unhappy reading for the social networking major. A new report says that web users using search engine Yahoo!, when given the choice of an official MySpace page and an unofficial Wikipedia biog after searching for an artist's name, would be twice as likely to click on the grass roots encyclopaedia than the artist networking site. Of course MySpace might say that given that most people search via Google they don't care what stats Yahoo!'s search engine is throwing up. And they might be right to do so. Still, interesting stats nevertheless.

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