Feb 1, 2007 • 1 min read

YouTube fans watch less telly

A Harris Interactive survey found hard-core YouTube users say their TV viewing has fallen by about a third since they began using the site.

This is certainly true for me, though whether that adds to the credibility of this research I don't know. But a report by Harris Interactive says that Americans who consider themselves 'hard-core YouTube users' also claim their TV viewing has fallen by about a third since becoming hooked on the video sharing site. Though, of course, half the stuff they are watching on YouTube may well have originated on a TV network.

The survey showed that 42% of American adults who use the web have watched a video on YouTube, while 14% called themselves frequent visitors. It was that subsection that watched up to a third less TV as a result of their use of the site.

The popularity of YouTube seen in the survey is good news for the video sharing site, although the survey also found that 73% of users said they may use it less if short video ads were slotted in before videos aired, having become "accustomed to finding and watching everything for free".

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