Yungblud has teamed up with chewing gum company 5 Gum - which sponsored his recent run of performances in record stores around America - to create a set of limited edition necklaces. They’re selling them to raise money for the US National Independent Venue Foundation. So that’s nice, isn’t it? I mean, who wouldn’t want to wear a necklace made out of gum chewed by Yungblud himself?
Yeah, you read that right. Each necklace has a piece of chewed up gum encased in plastic hanging off it. Lovely. Just lovely. Designed by luxury jewellery artist Greg Yunah, they’ve got some diamonds on them too, are engraved with the 5 Gum logo, and come with a certificate of authenticity. So lovely.
Each piece of gum was chewed before a different performance on the musician’s aforementioned US record store tour before being turned into a necklace. So if you were at one of those shows, you can get yourself a little memento of that night.
“I love these jewellery pieces that Greg Yuna created”, says Yungblud. “His work is next level and the fact that some of my fans will have the chance to own a little piece of history is amazing”.
“I loved this tour with 5 Gum”, he goes on, “and I couldn’t think of a better way to have celebrated the release of my album than by hitting as many cities in the US as I could and seeing as many of my fans as possible. Playing these new songs for the first time in these beautiful record stores was an experience I’ll never forget”.
Yuna adds: “Creating slightly shocking luxury jewellery pieces out of an everyday item such as gum is something that has never been done before in the industry, so I loved stepping into the unknown and challenging myself to create pieces that were equally as exhilarating as Yungblud and 5 Gum”.
“Experiences that heighten your sense is the new luxury”, he reckons, “and I’m incredibly proud of both this partnership with 5 Gum and the final jewellery pieces. As fans will see, they truly embody self-expression, passion and boldness, which is what I’m all about”.
All fifteen necklaces are up for sale on eBay now. Fifteen little balls of chewing gum to hang around your neck. Urgh. Just remember, it’s all for charity.