Business-to-business digital music platform 7digital has announced a new deal with the recently acquisitive music services and data business Utopia, which will see the latter utilise the former's music catalogue and metadata to enhance its owns music tracking systems.
Or, in the words of the official announcement, "using 7digital’s global music database capabilities, in addition to Utopia’s existing data capabilities, Utopia's customers will be able to monitor and measure the consumption of their music copyrights globally. In so doing, Utopia's customers can leverage data for faster, more accurate payouts of royalties to copyright holders". Lovely stuff.
Says 7digital CEO Paul Langworthy: “It is always exciting to secure a new customer that reflects the competitive strength of our offer. Combining Utopia’s next-gen tracking and payouts technology with 7digital’s leading catalogue and metadata will enable music recognition for up to 100 million songs worldwide and support the whole industry to make more money faster, with fewer costs".
"We are also pleased to have secured another contract that enables growth and scales as our customer’s business needs do", he goes on. "This contract, in addition to those signed so far this year, means the company has already secured a 36% increase in platform licensing for 2022 versus 2021. We very much look forward to working with Utopia to support the growth of this music industry-focused service".