The Asian division of Warner Music's ADA label services business has entered into a new partnership with Cambodian music company Baramey Production. It reckons that this is the first time a label from Cambodia has signed a deal with one of the majors.
ADA Asia says that Baramey is "a pioneer in Cambodia’s music industry" which "formed as part of the country’s 'original music movement'" and "created a platform for artists to release their songs in a domestic market that had been dominated by music piracy".
"The label has also helped shape local practices, establish new benchmarks and introduce a level of professionalism to the nascent Cambodian music sector", it goes on. "Today, Baramey has a roster of some of the hottest artists in the country, including popular hip-hop duo Kmeng Khmer; new rising R'n'B singer Sophia Kao; and the country’s top hip-hop star Vann Da".
Baramey's roster also includes Laura Mam, the artist who founded and heads up the company. She says of the new deal: “It’s a great honour for Baramey to join forces with ADA Asia to distribute our music around the globe. This deal is not only monumental for Cambodia’s music industry, it’ll also be transformational for Cambodian artists".
"When we started our company", she goes on, "distributing music outside of Cambodia was unheard of and we’re excited that this partnership will enable us to amplify our team's achievements. I’m personally humbled and delighted that Baramey will be the first label in Cambodia’s history to partner with a major music company to bring the music of our country to the world".
Speaking for ADA Asia, MD Chee Meng Tan adds: “I believe that ADA Asia and Baramey will create a synergy that’ll write a new chapter in Cambodia’s music history. Music transcends borders and exceptional Khmer stars belong on the world stage. This partnership underscores ADA Asia's unparalleled efforts to be the best-in-class partner to forward-looking labels across the region".