Both AEG and Eventim have made bids to buy See Tickets according to sources who have spoken to the Financial Times.
Current owner Vivendi is reportedly hoping to make about €300 million from the sale of the ticketing company. A first round of indicative bids have been submitted in recent weeks, according to the FT, including those by AEG and Eventim.
Tour promoter and venue operator AEG launched its own ticketing company AXS back in 2011, a year after Ticketmaster merged with its main rival Live Nation. AXS currently operates in five markets but is most active in the US and a purchase of See Tickets would greatly increase its presence in the UK and elsewhere in Europe.
Eventim is already a major player in ticketing across Europe, although its presence and profile in the UK is less significant, and a See Tickets purchase would give the firm a boost here as well as a presence in the US.
It emerged in September that Vivendi was considering a sale of its interests in live music - of which See Tickets is the biggest asset - having concluded that its events and ticketing business Vivendi Village wasn't in a position to take on the major players in live entertainment, especially Live Nation and AEG.
Vivendi, of course, also used to own the most major of all the players in music rights, Universal Music, but spun it off as a standalone entity back in 2021, retaining just a 10% shareholding.