London's Olympia conference centre has announced a deal with live music giant AEG which will run a new venue that is being added as part of major redevelopment of the events complex.
Owners of the centre say that that £1.3 billion redevelopment project will "create a new cultural hub" that includes a new arthouse cinema, theatre and a 4400 capacity live music venue. It's the latter that will be run by AEG. New shops, restaurants and hotels will also be added to the complex, and deals have also been announced this week with hotel firms Hyatt and citizenM.
MD of Olympia London, Nigel Nathan, says: "We're incredibly excited to have these fantastic brands joining us as our new onsite neighbours. Collectively we're creating richer experiences and more opportunities for all our customers and visitors that we host at our iconic London venue".
AEG already operates the O2 complex on the east side of London, and the Hammersmith Apollo which, like Olympia, is on the west side of the capital.
Confirming his company's involvement in the Olympia redevelopment, AEG Presents CEO Steve Homer adds: "This is a very exciting opportunity. Olympia is steeped in British music history as far back as Jimi Hendrix in the 60s. AEG Presents are delighted to be part of the new development and we plan to create more iconic shows for London audiences".