Amazon and Pepsi are expected to announce their previously reported MP3 download promotion imminently. This promotion will see Pepsi give away MP3 tracks to US customers in return for the tops off promotional bottles. The promotion is expected to launch during the Superbowl next month and run for much of the year, and will double up as the official launch of Amazon's DRM-free download platform, which soft-launched last year. According to Billboard, EMI, Warner and SonyBMG will take part in the promotion - the latter entering the DRM-free market proper for the firs time. Universal Music, although selling tracks as MP3 via Amazon already, will not take part.
Jan 10, 2008
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1 min read
Amazon expected to confirm Pepsi MP3 promotion
Amazon and Pepsi are expected to launch an MP3 download promotion during the Superbowl, with EMI, Warner and SonyBMG participating but not Universal Music.