How long the celebrity reality shows can maintain a supply of d-listers on the basis of "it will re-launch your career" remains to be seen – certainly on the music front there is little evidence it works in the long term (Mark Owen anyone?).
Despite much press attention, and his own late night fly-on-the-wall show with Jordan, word has it Peter Andre will be dropped by his label in the New Year after the single sales success for post-jungle hits 'Mysterious Girl' and 'Insania' failed to be matched by album sales. Given that his current label is Atlantic (formerly East West) who bought out his old label Mushroom, in a round about kind of way that means Mr Andre will have been dropped twice by the same label. Which presumably wasn't Andre's aim when he signed up for 'I'm A Celebrity Get Me Out Of Here'.
Talking of reality show stars getting dropped, The Sun reckons both Darius and Gareth Gates will be dropped by their record labels in the New Year too - though rumours that BMG will end Gates' recording contract have been circulating for months.