Back to the Wall Street Journal, and Apple boss Steve Jobs has told the paper that DRM free music sold via iTunes Plus will be coming down in price.
When Apple launched the option to buy some tracks from its catalogue at a higher sound quality and without DRM, following the company's ground breaking deal with EMI earlier this year when the London based major became the first to dump digital rights management, it was revealed that the DRM-free tracks would retail at $1.29/99p, more than the 99cents/79p charged for traditional tracks on iTunes. But according to Jobs those enhanced tracks will now fall in line with standard iTunes prices.
In the same interview the Apple boss talked up how popular iTunes Plus had proven, though he didn't explain why, given that fact, the company was cutting prices. But commentators reckon the arrival of DRM-free iPod compatible music on rival download platforms at cheaper prices, and especially Amazon, who will sell MP3s for as little as 89 cents, is behind Apple's decision.