OK, so no major excitement at Apple's press conference in San Francisco yesterday - frankly I'm glad I didn't make the effort of going. As previously reported, the computer firm had said it would be making a "fun" announcement at the invite only press event, but the two main products launched were more "routine".
First up Apple showed off the iPod HiFi, which is basically a set of speakers you can plug your iPod into in order to enjoy your MP3 collection without making use of headphones. Of course other electronics firms already sell iPod compatible speaker systems, but presumably Apple are hoping consumers will be attracted to a sound system that comes from within the official iPod family.
The other major announcement at the press event was a new Mac Mini computer which has even more media consumption based functionality - including more output channels so that it can better feed sound or video into speaker systems or large screens, a remote control, and an updated version of Apple's Front Row software.
All eyes are now on Microsoft - will their launch of the 'Origami Project' later this week prove to be any more exciting?