Dec 1, 2004 • 1 min read

Apple to sell Band Aid track on iTunes at reduced price

Apple will sell both Band Aid versions of Do They Know It's Christmas on iTunes at 79p, with Band Aid receiving extra payments to match its intended income.

Well, as everyone knows, if you're going to help starving children in Africa it's always more cost effective if you leave it a couple of weeks. That is to say, Apple have reached an agreement with the Band Aid people to sell the new and original versions of 'Do They Know It's Christmas' via iTunes, but at the cheaper price of 79p per tune.

As previously reported, Apple weren't willing to sell the charity record at its recommended retail price of £1.49 (99p for the original), because not even a cause as good as this one can side step the computer firm's rigid pricing structure. Needless to say, Band Aid organisers were worried that reducing the price of the track for Apple would affect how much money was raised to help tackle to crisis situation in Dafur. However, two weeks after other download platforms starting selling the track at its standard price, Apple and Band Aid have reached an agreement - Apple will sell both Band Aid tunes for 79p each, but will pay Band Aid an extra 70p (or 20p in the case of the original) for every download so that the charity receive the same sum of money overall.

Which means if you're an iPod owner you can download the new version of the song at half the price without affecting the overall monies Band Aid will raise. Bargain.

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