Brands & Merch Business News Deals

Ad agency group buys Frukt

By | Published on Wednesday 7 March 2012

Frukt

London-based ‘music and brands’ marketing agency Frukt has been bought by the Interpublic Group, one of the so called ‘big four’ ad agency organisations.

The company will continue to operate under its existing name and will still be led by founders Jack Horner and Anthony Ackenhoff, though it will become part of IPG’s Octagon Entertainment Group, work closely with Octagon’s existing London team, and from later this year share offices with the sister agency.

Launched in 2001, Frukt advises brands on their music and entertainment strategies, and hopes that being part of the Interpublic Group will help fast track its global expansion. In a note on the Frukt website, the two founders said: “This brings us to a new chapter in our evolution. From today, we will be a key part of a new and improved Octagon Entertainment family. Ultimately part of the IPG group, we can now extend our international reach and capabilities with some great agencies from within this global network”.

The continued: “Practically speaking, we will still be Frukt, and it’s business as usual! We’re looking forward to this immensely, there’s a lot more for Frukt to achieve, and with you, and Octagon, we’re going to get there”.

You can read Horner and Ackenhoff’s announcement in full here.



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