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Beats Music to launch in the new year
By Andy Malt | Published on Thursday 5 December 2013
They said it wouldn’t be done. They said it couldn’t be done. Though I’ve no idea who ‘they’ are. Either way, Beats Music is going to launch in January. Let’s all buy some overpriced shit headphones to celebrate.
As previously reported, Dr Dre and Jimmy Iovine’s Beats Electronics company, best known as a seller of music tech products of course, first moved into streaming music via an acquisition of MOG back in July 2012. But Dre and Jim soon let it be known that they were, in fact, developing a completely new streaming platform with the working name of Daisy. Six months later Trent Reznor confirmed rumours that he was involved with that new venture, after which it was announced that Topspin’s Ian Rogers was now in charge of the whole shebang.
So far, what we’ve been told about the new service is that it will do ‘discovery’ better than any other streaming platform out there, and that it will be called Beats Music, not Daisy. And, as of yesterday, we know that it will launch in the US in January. To that end, the Beats Music website has been updated to urge people to register their usernames for the new service before all the usernames ran out.
Meanwhile, Rogers also published a post on his own blog explaining a little more, writing: “When I joined Beats Music in January I’d expected we’d get this out the door before the end of the year. Thankfully I work with people who have patience and are more concerned about getting Beats Music right than pushing it out the door. In retrospect we’ve accomplished far more this year than I’d imagined possible”.
The service is currently being tried and tested by “a few artists and other influencers” so that the thing goes live with some of the curated content that will seemingly form a big part of the offering. With this and, as rumour has it, YouTube’s music service going live in January, it’s looking like a busy year for streaming music in 2014. Thom Yorke will be pleased.
