Artist News

Bono apologises for forcing album on iTunes users (with doubtable sincerity)

By | Published on Thursday 16 October 2014


U2 did a Facebook video Q&A earlier this week, in which they spent five minutes answering stupid questions from fans. #engagement #content

Amongst the stupid questions was this one: “Can you please never release an album on iTunes that automatically downloads to peoples’ playlists ever again? It’s really rude”.

Applying heavy sarcasm, Bono responded: “Oops… I’m sorry about that. I had this beautiful idea. [We] might have got carried away with ourselves. Artists are prone to that kind of thing. A drop of megalomania. A touch of generosity. A dash of self-promotion. And deep fear that these songs that we’ve poured our life into over the last few years mightn’t be heard. There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it”.

The album in question, ‘Songs Of Innocence’, was of course released as a freebie through iTunes, much to the dismay of many who found it suddenly appearing on the phones and computers. Apple was forced to release an app that fully deleted the files, the only option previously being to hide them, which wasn’t enough for some people.

That promotion now over, the album is available to acquire via direct financial transaction this week.