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Chinese indie label Modern Sky takes equity stake in Sound City
By Andy Malt | Published on Tuesday 19 April 2016
Liverpool Sound City has announced a new partnership with Modern Sky Entertainment, after the Chinese indie music firm bought investment set-up Ingenious Media’s equity stake in the festival brand.
China’s largest independent record label, Modern Sky also runs the Strawberry Music Festival, which took place in 20 cities around China last year and – like Sound City – it also stages a music conference in the form of Sound Of The Xity.
Modern Sky founder Shen Li Hui says: “The city of Liverpool is the birthplace of the music that influenced our growing years. Liverpool Sound City is a hugely interesting and very diverse music festival. Coming in partnership with Sound City is a great first step for Modern Sky venturing overseas”.
The company has actually ventured overseas previously, with one-day events in New York, Seattle and Helsinki under the Modern Sky Festival brand. However, none of those were on the same scale as Sound City.
He continues: “The founder of Sound City, David Pichilingi, has a great deal of experience and we can learn a lot from him and his team. We are very lucky to become Sound City’s strategic partner. We also believe that Sound City will be a new platform to open the European market up for Chinese music talents”.
Pichilingi adds: “This partnership is an exciting new step for Sound City. Shen Li Hui is a truly inspirational individual. He has built Modern Sky into a huge and credible name. More importantly he has done this by working with artists in an ethical and moral way that recognises the ownership and commercial importance of their intellectual property. He has built an amazing company and we look forward to working closely together to increase brand awareness and deliver our shared vision in China, UK and internationally”.
Both Sound Of The Xity and Liverpool Sound City are due to take place next month, while Modern Sky and Sound City will also host a co-event at the International Festival Of Business in June.
