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DEAG acquires Irish ticketing platform

By | Published on Wednesday 26 October 2022


German live music company DEAG has acquired a majority stake in Irish business Oshi Software, which operates ticketing platform

The deal was done through DEAG’s UK subsidiary MyTicket Services and will see operate alongside DEAG’s existing ticketing sites, MyTicket and

“Ticketing is DEAG’s fastest growing business area and an important earnings driver”, says the firm’s CEO Peter Schwenkow. “Especially after the corona pandemic has subsided, we are experiencing a massive increase in demand for tickets for physical events”.

“We already have a strong international market position with our own platforms and are now expanding our position further”, he goes on. “The ticketing market in Ireland is also showing strong growth rates. With, we have a strong independent third-party content platform here that is an excellent complement to our ticketing portfolio”.

Founder and MD of Oshi Software, John O’Neill, adds: “We see this deal with DEAG, [its UK promoter] Kilimanjaro and [its Irish promoter] Singular Artists as bringing our relationship to the next level, of partnership and collaboration. That, to us, is very appealing and exhilarating as we’ll be working closely with them to ensure that all their great artists reach the maximum audience possible”.

O’Neill remains a minority shareholder in Oshi Software and will continue to manage the company long-term.