Business News Deals Digital Media

Deezer announces partnership with German broadcaster RTL Deutschland

By | Published on Monday 8 November 2021


Deezer last week announced a new “long-term strategic partnership” with German broadcaster RTL Deutschland. Under the deal Deezer becomes the music and audio book partner for RTL’s recently rebranded and currently expanding cross-media streaming service RTL+.

Deezer says that it “has worked closely with RTL Deutschland to ensure a smooth and efficient integration with RTL+. In order to achieve this, our team developed a brand new technical toolkit, which includes new APIs and SDKs that will be used by the RTL+ team when building the service”.

“Deezer’s team”, it goes on, “is working closely together with RTL on the project and will continue to support and improve the app going forward to make sure that RTL+ customers can enjoy the best entertainment experience on the market”.

Commenting on the partnership, Deezer CEO Jeronimo Folgueira adds: “RTL+ will offer users an integrated entertainment experience with all the content they love in one seamless package. We’re proud to be on this journey together with RTL and look forward to bringing our content to millions of German consumers”.

“The partnership with RTL Deutschland represents the next step in our B2B growth strategy”, he adds. “Deezer is uniquely positioned to be able to offer consumer brands the flexibility and customisation they need. We have one of the most extensive music catalogues in the world, supported by a wide range of original and exclusive content. We’re proud to be an industry leading partner for consumer brands like RTL and the whole Deezer team looks forward to making this partnership a success”.

Meanwhile, the SVP Commercial & Product at RTL+ – Henning Nieslony – says: “Deezer has an excellent catalogue, a great product, and a creative team that shares our vision of the future: offering customers the best content as simple as possible. These are the best prerequisites for a long-term partnership. In addition to video content, podcasts and magazines, music, audio books and audio plays will be a cornerstone in our content bundle”.