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Eventbrite buys Ticketscript

By | Published on Tuesday 31 January 2017

Eventbrite

Two of the big self-service ticketing set-ups are coming together in a deal which, the two firms say, will create “Europe’s third largest ticketing platform”. US-based Eventbrite is buying Dutch company Ticketscript.

Ticketscript was founded in 2006 and is active in five European markets, including Germany, the Netherlands, Spain, Belgium and the UK. Eventbrite went live in San Francisco the same year, before formally arriving in the UK market in 2011. In Europe, it currently has active operations in Britain, Ireland, Germany and the Netherlands.

Both companies provide a range of ticketing services for promoters and producers, with a particular focus on mobile-friendly ticket selling and tools to help event organisers check in ticket-holders and access and crunch all the customer data. The two firm’s European operations together processed more than 35 million tickets worth over €500 million for nearly a million events last year.

Confirming the deal, Ticketscript CEO Frans Jonker, who will become Eventbrite’s GM for Continental Europe, told reporters: “We have been building significant market presence in Europe for ten years, with a focus on self-service ticketing for music events. We share Eventbrite’s passion for allowing event organisers to control their event marketing and ticketing, whilst retaining their end customer data. Joining forces with Eventbrite, the global innovation leader in event technology, will no doubt help further accelerate the digital transformation of the European live experience industry”.

Eventbrite CEO Julia Hartz added: “This acquisition supercharges Eventbrite’s footprint in Europe and brings ten additional years of traction in the music space and experience in European markets to our business. It perfectly aligns with our strategic vision to become the world’s leading marketplace for live experiences, and adds significant assets and technical power to our platform. We are looking forward to this new partnership combining the best solutions from both companies, and bringing them to our customers around the world”.



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