Microsoft has no plans for further Zune players

By | Published on Tuesday 15 March 2011


Microsoft is canning its Zune digital music player range, according to Bloomberg, bringing to an end the IT firm’s never especially grand efforts to take on Apple’s iPod.

The Zune brand, software and marketplace will live on, though, Microsoft having expanded its music offer onto Xbox and Windows phones, of course. Presumably Microsoft feels that there are more opportunities in the digital music space providing services to non-music-specific devices that trying to push its MP3 player line. And it is almost certainly right. Plus, of course, sales of the Zune player range never expanded beyond North America, while other Zune services have begun to roll out around the world.

Although a spokesperson for Microsoft didn’t specifically say there would be no future Zune players, he did tell Billboard: “We have nothing to announce about another Zune device. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms, and we remain committed to providing a great music and video experience with the Zune service”.