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Primary Wave announces deal with James Brown estate
By Chris Cooke | Published on Tuesday 14 December 2021
Primary Wave Music has announced a deal with the James Brown estate which sees it acquire a stake in the late musician’s song rights, recording royalties, and name and likeness rights.
The music company says that it will “also continue a partnership with the estate, which will include several projects related to The James Brown 2000 Trust, which was established in 2000 by Mr Brown for charitable and educational purposes”.
Plus, “the estate will now have access to Primary Wave’s entire marketing team, digital team, publicity department, branding team, and publishing infrastructure which includes licensing and sync opportunities”.
Confirming the deal, Primary Wave CEO Larry Mestel says: “I feel good! Wow, I am awed that Primary Wave has been chosen by the estate of James Brown to partner with the godfather of soul. We are THRILLED to help continue the expansion of his influence and further his legacy through both his music and The James Brown 2000 Trust”.
Meanwhile, speaking for the estate, Russell Bauknight adds: “The James Brown Estate and related Trust are very proud and excited to work with Larry Mestel and Primary Wave. We believe that our choice of professionals to take the James Brown legacy to the next level is going to prove to be one of the most successful events in Mr Brown’s long history in show business”.
