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Digital
Rdio announces free streaming option in UK
By Andy Malt | Published on Tuesday 29 January 2013
Rdio has announced this morning that new users in the UK (and elsewhere) will be able to use the service for free for up to six months, ad-free.
Listening time will be limited to a set number of hours each month (how many Rdio isn’t clear on) and mobile access is not included in the trial, though otherwise it will be pretty much the same as a basic paid account. The free option has been live in the US for some time, and, including the UK, this morning was rolled out to fourteen more countries.
Spotify has proven, of course, that some sort of freemium service is a great way to upsell premium packages. Despite introducing various listening limitations in the past, Spotify currently relies on ad irritations persuading free users to upgrade. Of course, with Rdio’s albeit limited freemium offer being ad-free, some of those Spotify freemium users may be tempted to switch to the alternative freebie service in the short-term.