Business News Deals Digital

Rdio buys Indian streaming service Dhingana

By | Published on Monday 17 March 2014


Rdio has acquired Indian streaming service Dhingana, the company confirmed to MediaNama last week. The deal comes just a few weeks after Dhingana was forced to close down after India’s biggest record label, ‘T-Series, pulled its content from the service.

Although it’s thought that the purchase is related to Rdio’s ongoing international expansion plans, MediaNama notes that the US company might find the differences in how streaming companies and record labels work in India difficult to square with its typical business model. Though this may, of course, be exactly why Rdio has purchased an existing service, rather than simply launching its own product there.