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Snoop Dogg joins Def Jam as strategic consultant
By Andy Malt | Published on Tuesday 8 June 2021
Def Jam has hired Calvin Cordozar Broadus Jr as a senior strategic consultant, focussing on A&R and creative development across the label’s roster. And why the hell not? You probably know Calvin better, by the way, as Snoop Dogg.
For a while, a few years ago, it was fashionable for brands to give celebrities job titles with the word ‘creative’ in them in a futile bid to look cool. Lady Gaga was Creative Director at Polaroid, while Justin Timberlake has held that title at both MySpace and Budweiser.
But Def Jam is a record label that has cool artists spilling out of its doors already. Could it be that they’re actually expecting Snoop to do some work in his role as Executive Creative And Strategic Consultant? I suppose Jay-Z was formerly President of Def Jam. And I think he did do at least some actual Presidenting during his three years in that role. But then again, that’s Jay-Z.
“We’re THRILLED that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam”, says CEO of Def Jam parent company Universal Music, Lucian Grainge.
Def Jam’s interim CEO Jeff Harleston adds: “I have had the pleasure knowing and working with Snoop Dogg for more than 20 years. Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam family”.
Well, that all suggests that they’re expecting him to do more than occasionally put his thumbs up to a journalist and say, “Def Jam is great”. Although, if he fancies doing that, I’m sure he could strategically advise himself to do so. Creatively.
