Business News Deals Live Business

Superstruct Entertainment invests in Spanish promoter Elrow

By | Published on Monday 27 February 2017

Elrow

The new live music focussed division of investment outfit Providence Equity Partners – now named Superstruct Entertainment – has made a new investment in Barcelona-based club and festival promoter Elrow.

As previously reported, the previously unnamed investment fund formally launched in January when it took a 70% stake in Hungary’s Sziget festival. Headed up by Cream founder (and recently departed Live Nation dance music chief) James Barton and former Ingenious music investments man Paul Bedford, the latter said that the aim of the new venture was to build “a federation of festival brands”.

“We are excited to partner with James Barton and Superstruct and are looking forward to growing the company together”, Elrow CEO Juan Arnau Jr tells IQ. “James’s global network in music festivals, and Providence’s global expertise and resources, will strengthen our position and enable us to explore opportunities in key markets”.

Barton adds: “The Elrow team has created a unique experience that is loved by fans. We are excited to partner with and support such an impressive team and look forward to unlocking new growth opportunities for their business”.

Elrow promotes events in multiple European countries. In The UK, last December, the company took over London’s Carnaby Street for a party to mark the switching on of its Christmas lights.



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