Business News Deals Digital Labels & Publishers

Sync licensing platform allies with JioSaavn-run label

By | Published on Friday 21 August 2020


Online sync marketplace SyncFloor has announced a partnership with Artist Originals, the in-house label of Indian streaming service JioSaavn. It means music from artists that work directly with the JioSaavn label will be accessible via the main SyncFloor platform, as well the firm’s podcast-specific licensing service and a bespoke site for Artists Originals’ content.

Confirming the deal, SyncFloor CEO Kirt Debique said: “India has one of the most dynamic and exciting music scenes in the world, and there is a wealth of artists and songs to discover. Artist Originals has a great selection of trendsetting tracks that reflect this energy and contribute vitally to the music available in our marketplaces. We’re glad we can help more production professionals explore these tracks and find the perfect song to fit their creative”.

Meanwhile Hiba Irshad at JioSaavn added: “Since [its] launch in 2017, Artist Originals has grown tremendously, empowering a number of South Asian artists and bringing their music to a global audience. Our partnership with SyncFloor enables us to scale our ability to sync their music into major media properties. This visibility also creates additional avenues for emerging artists to scale and be discovered”.