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Universal Music announces new divisions in Morocco and Israel

By | Published on Tuesday 16 June 2020

Universal Music

Universal Music has announced yet more global expansion with the launch of new divisions in Morocco and Israel. The new divisions, the major says, further reinforce its commitment “to signing and developing domestic and regional talent, while strengthening local music ecosystems and infrastructure”. And who are we to argue with that? No one, that’s who.

“As part of our global commitment to discover and support music talent around the world, we are excited to launch our new standalone UMG operations within the Middle East and North Africa”, says Universal’s EVP Market Development Adam Granite. The new launches, he reckons, will “accelerate our ability to support local artistry and talent in Israel, Morocco and surrounding countries”.

“Our intention is to provide real support, infrastructure and people on the ground in each country”, he goes on, “helping the entire regional music ecosystem grow, and giving local artists the best opportunity to reach new audiences around the world. These offices will help UMG become a vital part of the regional music ecosystem and to help bring these new sounds and artist talent to music fans around the world”.

I’m pretty sure he basically said the same thing three times there – kind of what that initial general statement said – but maybe he just really means it.

Universal Music Morocco will operate from Casablanca with a team led by Serena Safieddine that will work closely with the major’s existing base in Dubai. Universal Music Israel will work out of Tel Aviv with its MD, Yoram Mokady, reporting directly into Granite.