This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Deals Labels & Publishers
Warner Music partners with Africori
By Andy Malt | Published on Monday 20 April 2020
Warner Music has announced an investment in African music company Africori. The deal sees Warner’s ADA division provide global distribution for Africori’s catalogue, while the new partnership also establishes the major label in a number of African markets for the first time.
Africori is Sub-Saharan Africa’s largest digital distribution company, also offering music rights management and artist development services, with 6500 artists and 700 labels on its books.
“We work with incredible artists and have some extremely talented A&Rs spotting fresh new talent; it’ll be really exciting to see them tap into Warner Music’s global network”, says Africori CEO Yoel Kenan. “The music market in Africa is starting to really gain traction and this deal means we’re well-positioned to support our artists as new opportunities open up”.
EVP of Warner Music EEMEA, Alfonso Perez Soto, adds: “I’m delighted that we’ll be working together with Africori – and Yoel Kenan in particular – as they’ve been pioneers, fighting for the interests of artists and the music industry in Africa. We can harness the power of our global network to take their great African music to a truly global audience”.
The deal follows Warner’s partnership with Nigerian record label Chocolate City last year.
