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Warner Music partners with Diamond Platnumz
By Andy Malt | Published on Tuesday 18 May 2021
Warner Music has announced a new partnership with Tanzanian artist Diamond Platnumz and his record label WCB-Wasafi. The deal will see that label incorporated into the existing partnership between Warner Music South Africa and entertainment company Ziiki Media.
“I’ve built WCB-Wasafi from the ground up and believe that Warner Music and Ziiki are the right partners to help further grow our reach”, he says. “I’m also looking forward to plugging into the Warner network myself. We’ve got some exciting plans and I can’t wait to share more music with the world”.
Alfonso Perez-Soto, President Of Emerging Markets at Warner Music, adds: “Diamond Platnumz musical talent is undeniable and he’s become one of Africa’s most successful artists”.
“On top of that, he’s proven to be an incredible businessman, as he’s grown WCB-Wasafi into a formidable record label. The East and Central African music scene has exploded over the last few years and we believe by working together, we can help promote Diamond and his artists to more fans around the world, and introduce the Bongo Flava scene to a broader audience”.
He goes on: “This 360 partnership establishes a new way to engage with artists in Africa and our ambition to bring African talent to the rest of the world. I’d like to thank Warner Music South Africa and Ziiki Media for their outstanding support in making this deal happen”.
As well as Diamond Platnumz himself, WCB-Wasafi works with artists including Lava Lava, Mbosso, Rayvanny, Zuchu and Queen Darleen.
