Business News Deals Digital Labels & Publishers

Warner Music signs up to Vadio

By | Published on Thursday 28 July 2016


Warner Music has signed a deal with music video distribution platform Vadio, giving partnered brands and websites access to the label’s catalogue of video content. Lovely.

“Vadio provides a smart service that gives partners quick and easy access to our artists’ content, within a ready-to-go video platform”, says Ron Wilcox, Warner’s Executive Counsel, Business Affairs, Strategic And Digital Initiatives. “Vadio’s extensive distribution network of video channels expands the potential for Warner Music artists to connect with new fans, while creating new revenue streams on our artists’ behalf”.

Vadio CEO Bryce Clemmer adds: “We pride ourselves on empowering new business models that create new revenue streams for content creators and media partners. For that reason, we are very excited about our partnership with Warner Music Group. We believe video will get integrated into every digital media destination. Therefore we are making it possible for artists, brands, and media partners to deliver high quality videos by making Warner’s video library viewable across large scale consumer experiences”.

Late last year, Vadio raised $7.5 million in funding, as well as adding former Vevo CEO Rio Caraeff to its board of advisors. But he seemingly didn’t advise the company to find a better name than Vadio.