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Wild Sound allies with Proper on distribution

By | Published on Thursday 26 June 2014

Proper Music Distribution

Acoustic folk label Wild Sound, established in 2012 by Polly Paulusma to release her own material after parting company with One Little Indian, but now also releasing music from the likes of Maz O’Connor, Stylusboy, Harry Harris and From The Woods, has announced a distribution deal with Proper.

Wild Sound works with its artists on crowdfunding campaigns, offering favourable label/artist splits on the profits, and moving forward Proper will provide both digital and physical distribution of its artists’ music.

Confirming the deal, Paulusma told CMU: “I agonised over distribution and which choice to make. It took me about a year – and many helpful conversations including with other distributors and my wonderful trade body AIM – to realise that, as with many things you over think, the answer is obvious: Wild Sound simply has to work with Proper. Just look at their roster, Richard Thompson, David Gray, Band of Horses, Eddi Reader… the list goes on. It’s our spiritual home”.

She added: “I was busy developing my own relationships with record shops and shipping bits and pieces of stock – and I hope those conversations will continue – but with the signing of folk artist Maz O’Connor we really need to bring on the help of a heavyweight and ramp it up. We believe Proper can help us to grow so that we will be able to invest in more amazing upcoming acoustic folk and roots artists”.