Business News Deals Live Business

X-ray aligns with Paradigm

By | Published on Tuesday 25 April 2017

X-Ray Touring

London-based booking agency X-ray Touring has announced a new joint venture with the US-based Paradigm Talent Agency which, the two firms say, will provide X-ray’s roster of artists with “access to new opportunities in branding, endorsements, digital content development and distribution, and other media”. And who wouldn’t want that?

Paradigm has expanded its influence in the live music space considerably in recent years through alliances with other agencies. In the US that includes AM Only and The Windish Agency – which as of earlier this year now operate under the Paradigm name – and in the UK it has a stake in the Coda agency.

Paradigm CEO Sam Gores says of the new tie-up with X-ray: “X-ray has a fantastic worldwide roster. We’ve wanted this partnership for quite some time and are THRILLED to grow our company while working in partnership with Steve Strange, Ian Huffam, Scott Thomas, Martin Horne and Jeff Craft to offer more creative and business opportunities to X-ray’s artists”.

Meanwhile X-ray’s directors added in a joint statement: “We’re delighted to find in Paradigm partners that share our ethos of complete commitment to the artist, providing them with every possible advantage in all aspects of their career. We look forward with great enthusiasm to collaborating with Paradigm and Yucaipa on this next stage of X-ray’s global development”.

If you are wondering why investment firm Yucaipa also gets a namecheck there, well, it’s a shareholder in the Independent Talent Group, which recently announced an alliance with Coda, which is part-owned by Paradigm and therefore now also connected to X-ray. So they’re all now one massive happy family. They’ll need a big table for Christmas lunch.

Yucaipa top man Ron Burkle is also “THRILLED” about all this. Specifically, he is “THRILLED to be in business with Paradigm in the UK. The synergies with X-ray, ITG and Coda creates Europe’s most comprehensive agency offering as well as a fund to invest in live entertainment assets in the UK and Europe”.