Well, neither Paul McCartney nor Steven Patrick Morrissey managed to win The Culture Show's Greatest Living Icon poll. It was in fact naturalist David Attenborough who garnered the majority of viewers' votes. On learning that he'd won, he said he was "flattered and amazed".
He was championed for the award by Bill Oddie, who says this: "David has affected the lives of people and wildlife for many years. With his amazing amount of knowledge, his achievement is to recommend life, wildlife and human life to the people of this earth".