BandLab - which provides various creator tools and services, in addition to owning music media like NME - has bought direct-to-fan platform ReverbNation. It further ramps up BandLab's efforts to help creators not only make music, but also to get that music out into the world and to build a fanbase, it having also recently added distribution and subscription services for artists.
Having launched in 2006, ReverbNation was an early provider of direct-to-fan services for music-makers, providing various tools to help artists market and distribute their music, manage their online and social activity, and ultimately to directly monetise the fanbase.
Announcing the acquisition, BandLab Technologies CEO Meng Kuok said: "We are very excited to welcome ReverbNation's community to BandLab. We have a clear vision of the role BandLab plays in supporting creators worldwide, today, and into the future".
"Artist services are a key part of that plan, as evidenced by our recently announced subscriptions and distribution offerings. This acquisition allows us to accelerate BandLab's product roadmap and further enable us to break down technical, geographic, and creative barriers facing musicians and fans".
"We've known ReverbNation for a long time and had great respect for its ability to build a terrific artist services business", he added. "There are more exciting announcements to come, but what ReverbNation brings to BandLab seamlessly fits with our vision - a future where there are no boundaries to making and sharing music".