The BBC has poached Virgin Radio's Digital Media Director James Cridland to join the Future Media Department as Head Of Audio And Music. In his new role Cridland will develop a strategy for the BBC's "non-linear digital media services", whatever they are, I assume James knows.
Cridland is one of three new appointments to the Beeb's Future Media And Technology division. Also appointed this week were former Microsoft man Erik Huggers and former Sky Networked Media director Paul Dale.