MTV have head hunted Angel Gambino, the BBC executive behind the Corporation's controversial dabblings in providing content for mobile phones and broadband interest users. While at the BBC, Gambino worked on projects to adapt TV and radio programming for mobile and broadband output, and built relationships between the Beeb and important techie players, including Microsoft. Those projects were controversial because content was providing for free which, commercial players argued, unfairly competing with those trying to build businesses by selling mobile content.
Gambino will join MTV in Sep where her new role will include responsibility for expanding the music channel's new media activities - including mobile media, interactive TV, gaming and on-demand services.