Jul 5, 2004 • 1 min read

BBC sign up MOBO Awards

The BBC has taken over broadcast rights to the MOBO Awards from Channel 4, with promotion on Radio 1 and 1Xtra.

The BBC have signed up the rights to broadcast this year's MOBO Awards - the black / urban music awards event was previously screened by Channel 4. The TV screening of the awards will be supported by mucho promo on Radio 1 and 1Xtra.

On the new relationship with MOBO BBC1 controller Lorraine Heggessy told reporters: "The Mobos are the country's premier awards for the best in black music and BBC1 is the perfect platform to reach the widest and most diverse audience with this fantastic event."

Mobo Awards founder and CEO Kanya King added: "We are delighted to be joining forces with the BBC to broadcast what promises to be the most exciting event yet."

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