Interesting one this. Universal Music have been told that Beck's new album, 'The Information', will not be eligible for entry into the UK's album chart because of its quirky packaging. As previously reported, the new album comes with four random sticker sets designed by artists chosen by Beck, with the idea that fans can create their own unique album cover by arranging the stickers as they please.
The UK's Official Chart Company, which compiles the British music charts on behalf of the record labels and retailers, says that the sticker promotion gives the album an "unfair advantage" and will therefore not be chart eligible.
Commenting on the decision, Beck said in a statement issued yesterday: "It's an unconventional package, but it shouldn't be penalised for that. Any art on a CD is an incentive to buy and listen. Ultimately, it doesn't matter. The response from the fans has been so strong, and that is the most important thing."
The album will be eligible in the US's Billboard Chart. Geoff Mayfield, director of charts for Billboard, said yesterday: "This does not run afoul of any Billboard chart rules and I am surprised it was a problem in the UK".