Artist management company Big Life, who manage the likes of The Verve and Klaxons, have announced a deal with marketing firm Trinity Street which will see the agency provide online and mobile services to enable Big Life to better connect directly with their fans, and to drive new content and merchandise revenue streams.
Confirming the deal, Big Life co-founder Jazz Summers told CMU: "Big Life has built a reputation for leading the way. As changes in our industry accelerate, we're ready to respond on behalf of all the acts we manage".
Trinity Street boss Andy Murray added: "The new music economy demands that we must put the fans at the heart of everything we do. Big Life understands this more than anyone, and this is what we do best at Trinity Street - providing comprehensive services to help artists manage their fan relationships alongside their commercial needs. We are delighted to be working with Jazz and his artists".