McDonald's will sponsor series two of Popstars this autumn in the fast food chain's biggest ever sponsorship deal, worth an estimated £4 million. They will get sponsorship on the ITV1 show, ITV2 extra coverage and the show’s website. McDonalds will also promote the show in its stores. "Popstars: The Rivals is a fantastic new concept show building on the success of the first series," Martin Lowde, the director of sponsorship at Granada Enterprises, told the Media Guardian. "We're delighted that McDonald's has teamed up with us for what promises to be the most exciting hit this autumn." Word is youth focused brands had been lining up to sponsor the new series of the show.
Jul 24, 2002
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1 min read
Big Mac Popstars
McDonald's will sponsor series two of Popstars in what is estimated to be its biggest ever sponsorship deal, worth around £4 million.