More from the world of mobile music. Hutchison's 3G phone network 3 has teamed up with BMG to launch a mobile video jukebox which will allow the tel co's customers to stream or download videos to their mobile phone. The service, which launches today, will be available for £1.50 a track, or via a monthly 'full access' subscription of £10 a month.
At launch forty videos will be on offer from BMG artists like Christina Aguilera, Dido, Outkast, Britney Spears, Justin Timberlake and Will Young. Around five additional videos will then be added each week.
Announcing the new venture on Friday, BMG UK boss Tim Bowen told reporters: "The mobile phone has already demonstrated to the industry its versatility as a platform to carry music content. 3's new technology develops on from ringtones by giving a brand new must-have music application to consumers on the move."
The new service has won the support of the BPI. Their chairman, Peter Jamieson, told reporters: "The UK recording industry is committed to making its repertoire available as widely as possible. We welcome 3's investment in turning mobile phones into video jukeboxes. This service typifies what you might call the Martini approach to music distribution - the industry is committed to making music available any time, any place, anywhere the music fan wants to listen to it."