BMG Music Publishing has formed a joint venture with New Delhi based Deep Emotions Publishing, who already licence BMG's catalogue for the Indian market, and which will see the two companies sign up Indian songwriters. The two companies hope to develop the music publishing industry in the country, where many composers and songwriters assign all their rights to film production companies rather than hanging on to copyrights themselves for future gain.
Confirming the new venture, Deep Emotions MD Achille Forler told reporters: "Often those who create the songs that are on the lips of millions are faced with insurmountable financial struggles and have the greatest difficulty in retaining and protecting their copyrights or collecting a fair return for their critical creative efforts. This is a landmark deal which will immensely benefit the songwriters, in particular, but also the Indian music industry as a whole".
BMG Music Publishing International president Andrew Jenkins added: "Together we believe we can be pioneers in the field of music publishing on the Indian subcontinent. I fully expect our joint venture company to sign up the most exciting and innovative songwriters working in India today. With BMG's global resources, we will be able to provide them with the same respect and support that we do for Robbie Williams, Shania Twain, Coldplay and all of the other songwriters who have entrusted their works to us".