BMG boss Rolf Schmidt-Holtz has been talking about the launch of a new global marketing department and his appointment of Tim Prescott to run it. He told reporters: "The creation of a cohesive marketing organisation for the world will help us develop more global superstars and better leverage our assets. Tim brings to his new role outstanding experience and leadership skills. I have every confidence that he will be a driving force for BMG as we continue to build the world's leading home to artists."
As previously reported the new global marketing department has been created as part of the BMG restructure post-acquisition of the Zomba empire.
The department itself will have four bits. A Global Frontline Marketing Department will develop international strategies for artists by working with the marketing and international teams at the groups various labels around the world. The Strategic Marketing Group US will market the group's catalogue in the US, while the International Commercial Group will do the same outside America. Finally the BMG New Business Development and Visual Media will oversee the group's 'visual music assets', whatever that means. On top of all that there will be global marketing departments in New York and London who, as far as we can make out, will actually do the leg work.
Announcing his new department Prescott told reporters: "BMG will now have a truly global marketing structure to support and amplify the creative power of our labels, repertoire centers and artists. Our new organization will provide BMG with a new level of accountability, coordination and effectiveness. I look forward to working with this marketing team, whose expertise, creativity and passion is second to none."