The BMG bit of SonyBMG US is launched a new hip hop label to be called Battery Records and to be run by Neil Levine, former head of urban at EMI's Capitol US division. The label will sit between BMG US's two primary labels, RCA and Zomba, and is expected to absorb some urban artists from the J and Jive Record imprints. It will have its own bespoke marketing team but will use SonyBMG's independent distribution operation RED for its distribution. Confirming the new label, Zomba GM Tom Carrabba told reporters: "Neil's experience and success in breaking new acts and building brands will be a tremendous asset as we develop and cultivate Battery Records".
Jun 19, 2008
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1 min read
BMG US launch new hip hop label
BMG US has launched hip hop label Battery Records, to be run by former EMI Capitol urban head Neil Levine.