Absolute, the agency that offers major-label style marketing and distribution services to indie labels, brand-funded music ventures and artists going it alone, have announced a partnership with Boosey & Hawkes which will see the classical publisher's sync rights division seek out international sync deals for the music they represent. It's an interesting partnership because it will see the consulting part of the classical firm moving very much into the pop domain.
Confirming the deal, Absolute Marketing manager Mark Dowling told reporters: "The Absolute model is all about enabling artists to retain full control of their copyrights, whilst presenting them with greater opportunities to exploit those rights. This partnership agreement with Boosey & Hawkes represents another fantastic option we can offer our clients. They'll be able to benefit from the extra profile and income that can come with a major sync deal".
B&H's consultancy boss Natasha Baldwin added: "People obviously know us for our classical catalogues, but in the past few years we've been establishing ourselves as all-rounders - with the ability to fulfill any type of brief regardless of genre. The addition of Absolute now enables us to draw on a wide range of genres to present to our clients".