BT has announced it will sponsor the Isle Of Wight Festival in June. The deal will see the Police/Kaiser Chiefs/Sex Pistols headlined festival being billed as being presented "in association" with the telecoms giant, who will also promote it all via its phone, internet and IPTV platforms, and have a brand presence at the three day event.
Confirming the deal, BT Group MD Gavin Patterson told CMU: "This is a proud first for BT. Being associated with an event like this reflects how BT has transformed as a business and has become an established player in the world of multi-media entertainment with new services like our next-generation TV service BT Vision". I suspect it really shows BT's ability to write a cheque, but a next-generation cheque, I'm sure.
IOW festival boss John Giddings added: "We are very excited to form a partnership with one of the world's leading brands. Their involvement will benefit the audience experience in a number of ways yet to be revealed".
The IOW Festival will take place from 13-15 Jun, on the Isle Of Wight, obviously.